Where Apple Watch Leads, CRM Will Follow?

CRM (Customer Relationship Management) system users are a versatile bunch. Some 29 percent of participants in a recent survey accessed CRM through four devices: laptops, desktops, tablets and smartphones. Twenty percent said they used a combination of three of the aforementioned form factors, and about 81 percent said they used multiple devices to access CRM, according to Software Advice's report.

However the percentages shake out, the survey makes it clear that CRM vendors need to think in terms of multiple screens and multiple screen sizes.
Now it appears that smartwatches will be added to the mix, thanks to interest stirred up by the recently announced Apple Watch.
Apple has said nothing about enterprise software tailored for its Watch. Given how quickly its other products have been adapted for the enterprise, though, it is surely just a matter of time.
CRM already has been making its way onto other manufacturers' smartwatches, and with Apple in the mix, take-up surely will increase.
The question is, what will it look like? For a smartwatch to add value to a CRM app it will have to do more than just what a smartphone or tablet can offer.
Fortunately, we have some early implementations as a guide.