Nollywood actor Mike Ezuruonye and American Hip Hop singer Akon will collaborate on new project sponsored by Airtel.
The
news of the duo's collaboration broke on Instagram when Mike posted a
picture of himself along the 41 year old Grammy winning artist. Both
celebrities are the newest people to have endorsement deals with
Nigerian telecomms giant Airtel; also in partnering with Trace, an International music video channel.
Akon and Mike have appointed has brand ambassadors for Airtel Trace Music Star,
which takes place in 13 African countries. The competition is the first
of its kind in Africa, it's a mobile song competition, whereby aspiring
artists record their own song on their phones, avoiding standing in
queues and performing in front of judges. All the participant has to do
is Call, Sing and Win a chance to become the next big music star in
their country.
The winner will get the opportunity
to be mentored by international artist Akon. In addition to the professional music video and a record deal with Universal Music.
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